Pawpack l 2008

Pawpack is the second version of the PalPack picture font. However, this version is predominantly focused on animals. All the fonts are silhouettes of the left sides of the animals. The most challenging aspect of Pawpack was to make each character appear to be a different animal that viewers can easily recognize. In addition to the animal characters, other characters related to animals were included so that users can create more intriguing compositions using only this picture font.

Symbloc l 2007

Picture fonts have the ability to convey messages and meanings. Most of the time, each symbol provokes a single meaning. However, the purpose here was to create fonts that would individually provoke several feelings or meanings.These feelings or meanings come from the viewers’ differing ideologies. Each character can generate a wide range of emotions including humor, sarcasm, optimism, and so forth. In addition, Symbloc was created to require no explanation for its use.

Palpack l 2007

The inspiration for Palpack came from universally recognized symbols that are part of our daily routines. To create these designs, finding a standard proportion that would help unify the set was first and foremost. Unifying the set included incorporating enough positive and negative space into each design. This idea of unity is a key aspect of picture fonts; just being recognizable symbols is not enough. These symbols must also be standardized to appear as if they are from the same font.

SunBurst l 2007

At a glance, creating repeated vector shapes and rotating them might appear simple, but in reality, the process is demanding. More than 200 shapes were experimented with in order to come up with 90 characters for SunBurst, a motif ornament-style font with a contemporary look. The font itself is rather versatile and can be used individually or collectively. SunBurst can be applied into patterns for wallpaper or even wrapping paper.

Picture Font l PI

Some of my most impressive work involve creating picture fonts such as Sunburst, PalPack, Symbloc, PawPack, Arronts, SpeakUp, and RetroTraveller. There are 96 characters in each font, but I experimented with more than 200 shapes in order to come up with the quality that I am satisfied with. All of the fonts are distributed worldwide by T.26 Digital Type Foundry Company. The picture fonts are versatile and can be combined or manipulated to allow the user to communicate his or her message visually. For instance, I like to experiment with the fonts by mixing characters with each other to create an infinite amount of new patterns or shapes for the desired purpose. I consider picture fonts as a bridge between aesthetics and utility and as a method of visual communication that can be understood on a global level, transcending the boundaries of language.

Busaba Eathai l 2007

These graphics were created for Busaba Eatha, a well-known, modern Thai restaurant located in London. The goal was to modernize the original Thai motifs and to find proper ways of arranging them. The graphics were initially created by Tomato, a design firm in London, that eventually desired an authenthic touch. This picture font was created and designed for decorative purposes and can be manipulated to create an infinite amount of new patterns or shapes.